Advantages of the Fast Forward Marketing Braintrust
Most small business owners often confuse "braintrusts" with "masterminds" when they are 2 very different things. Many experts believe small business owners should engage in both.
The market has created a great deal of confusion and small business owners believe they already belong to a "braintrust" so let us break down some of the advantages the Fast Forward Marketing Braintrust offers over most mastermind groups or other groups calling themselves "braintrusts".
Please Note: This is a little like comparing APPLES to AIR since both can be leveraged synergistically for mutual compounding benefit.
Masterminds are typically built of your peers, many other small business owners who are also struggling.
The Fast Forward Marketing Braintrust is built around established proven experts with numerous accomplishments, accolades, awards and have demonstrated excellence in several marketing disciplines.
Masterminds are typically built around industry synergies, (like realtor, mortgage broker, home insurance, pool maintenance, cleaning services, etc.), few if any members have specialized experience or training specifically in marketing.
The Fast Forward Marketing Braintrust is a functionally specialized advisory group dedicated to the many marketing disciplines required for small business success.
While your peers may have had some related marketing successes (and some failures too).
The Fast Forward Marketing Braintrusts leverage a concentrated group of marketing experts who simply have participated in more successes (and witnessed a few more failures) than your entire mastermind group combined. Access to this wisdom more effectively steers you clear from a mistake and toward the right path of implementation and eventual success.
Most Masterminds are NOT very well organized.
Braintrusts exist for only one purpose, and thus tend to be much more highly organized.
A well-organized Mastermind usually places an extra "operational" burden on its members.
The Fast Forward Braintrusts DO NOT place any extra operational burden on its Benefactors as our dedicated staff maintains ALL administrative duties.
Masterminds risk becoming too "intimate" and "social".
While you may become "friendly" with one or more of your braintrust advisors, our mission remains the same: to provide our benefactors with real, tangible, high-value strategies that can be quickly implemented to affect positive results in their business.
Masterminds can become dominated by one or two strong-willed individuals.
The Fast Forward Marketing Braintrusts behave much more like an advisory board who are there to help our small business benefactors in a variety of forums eliminating the possibility of being dominated by a select few.
Masterminds, (to be effective), must remain small in membership.
The Fast Forward Braintrust works better when it has more members than the typical mastermind. This is due to several group-coaching characteristics known as "clustering", "leverage", "shared experience" & "aggregate value".
Masterminds require at least one person in the group to become a strong facilitator.
Every advisor in your Fast Forward Marketing Braintrust has not only proven strong facilitation skills in the past but undergoes specialized Fast Forward facilitator training to optimize our benefactors experience.
Masterminds are great for accountability.
The Fast Forward Marketing Braintrust has developed systems, strategies and supporting technology that far exceed the capabilities of accountability systems in use by most mastermind groups today.
Masterminds are time-consuming.
The Fast Forward Marketing Braintrust is purely an "on-demand" advisory system with no mandatory meetings, additional requirements, or time consuming obligations (beyond the operation of your business). Your participation is entirely optional, you decide how much time and effort is right for you.
Masterminds meet frequently.
The Fast Forward Marketing Braintrust plans to hold frequent live in person events, workshops, teleconferences and other functions. However, all meetings are recorded, stored and archived. All our benefactors have access to the archives so you can engage when time permits, when it's most convenient and comfortable for you - getting the right advice at the right time can make a world of difference.
Masterminds are often limited to people living in a specific geographic location.
The Fast Forward Marketing Braintrust is also limited to a geographic location since most small businesses operate within a geographical region. We also like the ability to build long lasting, meaningful relationships which is better done when you can meet people face-to-face. The Fast Forward Marketing Braintrust is not a "virtual" or "online only" experience and we will be planning many events for our members to mix, mingle, learn and share with each other.
Masterminds offer operational, management, and industry expertise.
Ok, you got us, we never suggested you ditch your mastermind (if you belong to one), though the Fast Forward Marketing Braintrusts focus on marketing, each of our Advisors has entrepreneurial, management, sales and finance experience. So consider this If you could just grow your business (and resulting cash flow), a little more then wouldn't you prefer to just hire a management or an operations consultant to work on solving any remaining issues?
